Freelance strategist, thinker, and storyteller.
Backed by fourteen years of experience and a brain that just can’t let go of a challenge.
Where I excel:
Empathy, curiosity, and creativity.
A strategy so sharp it makes you smile.
Working with creatives: for three and a half years, my partner was a writer.
Fast thinking that doesn’t sacrifice quality.
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Creative comms planning.
Gentle leadership.
A few of my favorite things:
Dusting off dusty ol' CPG brands.
A wildly surprising or contrarian take.
Unexpected research methodologies.
Spinning a yarn.
Brands I've worked on:
Hotels.com
Infiniti
American Airlines
Ball
JELL-O
Red Wing
Harley-Davidson
Under Armour
United Rentals
Rimowa
Philadelphia Cream Cheese
IHOP
J.P. Morgan Chase
Petco
Blue Buffalo
Uber
Yoplait
Oikos
Light + Fit
Ocean Spray
KitKat
Firehouse Subs
Etsy
Dixie
Quilted Northern
Jobs & Awards
ORCHARD | Head of Strategy | 2022 - 2025
The Drum World's Hottest Independent Agencies 2025
Ad Age A-List 2023 & 2024
Ad Age Comeback Agency of the Year 2024
Adweek Agency of the Year Finalist 2023
Adweek Creative 100 2023
Ad Age Small Agency of the Year 2023
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DROGA5 | Strat Dir., Group Strat Director | 2017 - 2022
Adweek Agency of the Decade
CP+B | Strategist, Senior Strategist | 2013 - 2017
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Effie Effectiveness Awards United Rentals
Effie Effectiveness Awards Philadelphia Cream Cheese
2020 Campaign US Strategic Planner of the Year Nominee
​Droga5 Employee Spotlight Awards Winner
And authorship of strategies that have led to multiple Lions, Pencils, and Cubery's most attention-grabbing ad ever tested
About Me
After completing my International Relations degree at William and Mary, I was told I ask too many questions for government work. And in my pursuit to find a career that would be industry agnostic and truth loyal, I found advertising strategy. I enrolled in the Brandcenter and the rest is history.